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¨Everything is Connected¨ 

Vandana Shiva

This is the essence of all that we believe, prioritising the planet, respecting the environment.

Sustainability is such an overused term and I feel that although it’s at the core of our brand, it’s become a throwaway phrase, used from a place of marketing rather than truth.

We decided to name what we do as Circularity – the circular process of using and re-using, re-thinking and recycling, giving and taking.

Buying new is a mindset that commercial marketing campaigns have designed and embedded for decades, encouraging debt and consumer culture, with a buy-and-dispose attitude to fuel the economy at the cost of the environment.

For us it is about reversing this, nurturing Mother Nature and giving back to the planet – living sustainably and cyclically.

Our ethos is about zero waste. Re-using fabrics and using renewable raw materials and zero plastic.

We believe in less shopping, less spending and reducing waste.

Severing our obsession with consumerism and celebrating what we already have.


Our dadimuqin promise

Reconnecting to Mother Earth and regaining the balance of giving and taking.
For us it’s not about profit, it’s about progress - creating products that have been consciously crafted that do not compromise our planet.

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