¨Everything is Connected¨
This is the essence of all that we believe, prioritising the planet, respecting the environment.
Sustainability is such an overused term and I feel that although it’s at the core of our brand, it’s become a throwaway phrase, used from a place of marketing rather than truth.
We decided to name what we do as Circularity – the circular process of using and re-using, re-thinking and recycling, giving and taking.
Buying new is a mindset that commercial marketing campaigns have designed and embedded for decades, encouraging debt and consumer culture, with a buy-and-dispose attitude to fuel the economy at the cost of the environment.
For us it is about reversing this, nurturing Mother Nature and giving back to the planet – living sustainably and cyclically. Our ethos is about zero waste. Re-using fabrics and using renewable raw materials and zero plastic.We believe in less shopping, less spending and reducing waste.Severing our obsession with consumerism and celebrating what we already have.