¨Everything is Connected¨ 

Vandana Shiva

This is the essence of all that we believe, prioritising the planet, respecting the environment.

Sustainability is such an overused term and I feel that although it’s at the core of our brand, it’s become a throwaway phrase, used from a place of marketing rather than truth.

We decided to name what we do as Circularity – the circular process of using and re-using, re-thinking and recycling, giving and taking.

Buying new is a mindset that commercial marketing campaigns have designed and embedded for decades, encouraging debt and consumer culture, with a buy-and-dispose attitude to fuel the economy at the cost of the environment.

For us it is about reversing this, nurturing Mother Nature and giving back to the planet – living sustainably and cyclically. Our ethos is about zero waste. Re-using fabrics and using renewable raw materials and zero plastic.We believe in less shopping, less spending and reducing waste.Severing our obsession with consumerism and celebrating what we already have.

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Our dadimuqin promise

Reconnecting to Mother Earth and regaining the balance of giving and taking.

 

For us it’s not about profit, it’s about progress - creating products that have been consciously crafted that do not compromise our planet.